A review of the stories published on CedarCreekLake.com in 2012 shows that readers appeared to be most interested in those involving large entertainment venues, the depth of the water in the lake and its effect on the local economy and the opening of new and expanded businesses, based on the number of times readers accessed individual stories on the website.
Stories about large public events such as the July 4 fireworks display over the lake put on by "Thunder Over Cedar Creek Lake" airplane show at the Pinnacle Club and a concert in Gun Barrel City at "July Fest" featuring Vanilla Ice topped the list. The airplane show story generated quite a bit of fireworks in its own right because of the number of people who showed up at the lake hoping to view the show for free, only to encounter problems locating a place to park and watch it as most of the lake is surrounded by private property.
The next most-read story of the year ironically occurred in the last week of the year. The Christmas Eve fire that destroyed Cedar Isle Restaurant and Baja Beach Bar on the lake's edge generated a flurry of reads and comments by loyal fans of the live-music venue's destruction a week before its annual New Year's Eve celebration. A preliminary investigation by City of Seven Points fire officials indicated the fire started in the roof as a result of a malfunction with a central heating unit. Club owner Lewis Talbot said a final decision on the club's fate is pending, but it is unlikely he and his wife Bernie will decide to rebuild the popular club. Loyal customers of the restaurant and club lamented its loss because, again, it is one of the few places where people can enjoy being on the lake's edge without owning property or knowing someone who does.
Several stories published about the lake's depth, its recovery from the disastrous drought of 2011 that saw it drop 8 feet and a history of the lake's water level since its construction in the mid-1960s generated significant interest because it is the economic engine driving the economy of this East Texas area. The lake rose after unexpected winter rainfall last year, and that carried it through the high season of this year. Now, the lake is about 4-foot low, and business people and residents are once again praying for rain to fill it back up before spring.
Finally, readers appeared to be most interested in the opening of new businesses such as restaurants and the recent expansion of the Brookshire's in Mabank. Any stories about new businesses opening inevitably led to the discussion about the need for a larger grocery company such as a Kroger's or HEB to open in the area and the opening of a Target store to provide an alternative to the Wal-Mart in Gun Barrel City.
Most government and business officials seem to agree that this area of East Texas will continue to grow as it has for the near-half-century since it was built. Based on informal surveys of readers' interests, it would appear that CedarCreekLake.com is viewed as a resource for local residents and business people and others living throughout Texas to stay abreast of the lake's commercial and residential development.